Thryv alternative

A better alternative than Thryv

Thryv bundles scheduling, payments, and local marketing for owner-operators, but it prices per location with a setup fee and a multi-month minimum term. Here is a CRM priced per workspace, with five AI agents included and one bill.

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Verified May 2026Thryv acquired the small-business marketing platform Keap in late 2024 and has folded its campaign builder into the higher tiers. As of early 2026, Thryv ships several discrete AI features but has not yet released the unified platform it has said is coming later in the year.

At a glance

Laureo vs Thryv, in short

Per location vs per workspaceThryv prices per location per month on a multi-month minimum term, so a real all-in bundle runs roughly $646 to $1,475/mo for one storefront and multiplies with each new site. Laureo prices per workspace, so the same bill covers all of your locations.
B2B sales vs appointment bookingLaureo gives you multiple pipelines, weighted forecasting, deal aging alerts, territories, and a full support stack. Thryv is built around appointments and reviews for local owner-operators, with a single pipeline and no ticketing or knowledge base.
AI agents vs AI featuresLaureo ships five agents that run on a schedule across your pipeline, inbox, and data. Thryv has discrete AI features for captions, reviews, and lead insights, but no autonomous agent, and its unified platform is slated for later in 2026.
Where Thryv is aheadThryv ships local listings across dozens of sites, review response across many platforms, built-in phone, SMS, and video, call tracking, native mobile apps, and a HIPAA option. Laureo offers none of those today and stays focused on the CRM.

Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against Thryv.

Laureo

$58.33/mo

Pro, billed annually ($69.99 month-to-month)

One plan replaces the CRM, email, sequences, support tickets, invoicing, booking, team chat, and five AI agents, priced per workspace no matter how many locations you run.

Thryv

$199/mo per locationto start

Entry is one Center, with the three tiers running $199, $349, and $499/mo per location, plus a one-time setup fee around $250. A real all-in bundle runs $646 to $1,475/mo per location, the setup fee climbs to $750 when the Keap marketing layer is added, and a 6-month minimum term applies, so every extra storefront multiplies the whole bundle.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

Feature	Laureo	Thryv
Autonomous AI agents on the base planThryv ships several discrete AI features but no autonomous agent that runs on its own; its unified platform is slated for later in 2026	Included	Not available
AI included, no separate add-onThryv AI features sit inside the higher Marketing and Business Center tiers	Included	Add-onAvailable as an add-on
Predictable AI pricing (fixed monthly budget)	Included	Not available
Built-in team chatThryv TeamChat is staff-internal and tied to the Command Center tier	Included	Add-onAvailable as an add-on
Deal Rooms (internal chat on the deal)	Included	Not available
Contact management	Included	Included
Pipeline managementThryv is appointment-centric with a single pipeline; no weighted forecast or deal aging	Included	Add-onAvailable as an add-on
Multi-pipeline (leads, deals, projects)Thryv runs one appointment-driven pipeline	Included	Not available
Two-way email sync (Gmail and Outlook)Thryv routes external email through a connector rather than native mailbox sync	Included	Add-onAvailable as an add-on
Email campaigns and sequencesThryv leans on the Keap marketing layer for deeper sequences	Included	Included
Workflow automation	Included	Included
Support tickets and knowledge baseThryv offers a client portal but no ticket queue or buyer-deployable knowledge base	Included	Not available
Surveys (NPS and CSAT)Thryv collects public reviews but has no closed-loop NPS or CSAT survey	Included	Add-onAvailable as an add-on
Invoicing and quotes	Included	Included
Booking pagesThryv scheduling is a genuine strength, with pay-at-booking	Included	Included
Custom fields and objectsThryv has basic custom fields and no custom objects	Included	Add-onAvailable as an add-on
Reports and analytics	Included	Included
Contact enrichment included	Included	Not available
No per-location pricingThryv prices per location, so the bundle multiplies with each storefront	Included	Not available
No setup or onboarding feeThryv charges a one-time setup fee, roughly $250, or $750 with the Keap layer	Included	Not available
Built-in phone, SMS, and video callingThryv ships calling and texting in its Command Center; Laureo connects calling through a third-party provider	Add-onAvailable as an add-on	Included
Local listings and review responseThryv syncs listings across dozens of sites and responds to reviews across many platforms; Laureo does not offer this	Not available	Included
HIPAA option for regulated servicesThryv sells a HIPAA add-on; Laureo does not offer one today	Not available	Add-onAvailable as an add-on
Native iOS and Android appsLaureo ships an installable web app with offline support, not native store builds	Add-onAvailable as an add-on	Included

Why teams switch

Why teams move from Thryv to Laureo

Priced per workspace, not per locationYour bill stays flat whether you run one storefront or twenty. Thryv prices per location per month, so a multi-location operator pays for the full bundle again with every new site, and the gap widens fast as you grow.
Five agents that work the pipeline for youLaureo runs five agents that chase stale deals, re-engage quiet leads, dedupe records, watch for churn, and triage your inbox on their own. Thryv has handy AI helpers for writing captions and replying to reviews, but they wait for you to start them and none run across your pipeline and contacts, with the unified AI platform Thryv has promised still slated for later in 2026.
Built for B2B sellingMultiple pipelines, weighted forecasting, deal aging alerts, territories, and recurring revenue tracking come standard. Thryv is built around appointments for owner-operators, with a single pipeline and no weighted forecast.
The support stack is in the boxTicket queues, a knowledge base, and CSAT and NPS surveys ship with the plan. Thryv has a client portal but no ticket pipeline or buyer-deployable knowledge base, so most teams add separate tools.
No setup fee, no minimum-term lock-inYou start month to month with nothing to pay up front. Thryv charges a one-time setup fee, around $250 or $750 with the marketing layer, and its multi-month minimum term and cancellation process are a frequent complaint in its reviews.
AI in every plan, not gated to a higher CenterA monthly AI usage budget comes with every Laureo plan, with no surprise charges as your team grows. Thryv tucks its AI features inside the upper Marketing and Business Center tiers, so reaching them usually means buying up to a pricier bundle first.

What Thryv does well

Where Thryv is a strong choice

Thryv is the right call if you run a single-location local-services business, want listings, reviews, scheduling, and payments from one vendor, and value 24/7 phone-based onboarding over self-serve software.

Thryv has standout local listings, reputation, and review response that Laureo does not offer.This is genuinely strong and a real reason to choose Thryv. It syncs your business listings across dozens of sites, manages your Google Business Profile, and responds to reviews across many platforms from one place. Laureo does not ship local listings. If reputation and local search are your hero features, Thryv is the better fit, or you can pair Laureo with a dedicated listings tool.
Thryv has built-in phone, texting, and video, plus call tracking, all under one vendor.Fair point. Thryv bundles calling, SMS, and video in its Command Center with trackable numbers, which is a real advantage for a service business that lives on the phone. Laureo connects calling and texting through a third-party provider rather than building it in, so if a single bill for telephony matters to you, weigh that honestly.
Thryv is a public company with a long G2 Leader streak and a HIPAA option for regulated services.All true. Thryv is NASDAQ-listed, has held a G2 SMB CRM Leader spot for many consecutive quarters, and sells a HIPAA add-on that matters for dental, veterinary, and similar verticals. Laureo is newer and does not carry that review history or a HIPAA option yet. If a signed HIPAA agreement is required on day one, that is a real point in Thryv’s favor.
Thryv offers 24/7 phone-based onboarding and a dedicated rep, which Laureo does not.Thryv leans into hand-holding for owner-operators who do not want to set up software themselves, and that service has real value for that buyer. Laureo is built to be productive within hours on a self-serve basis, with full access during the 14-day trial, so most teams import their data and get going the same day without a dedicated onboarding call.

AI agents

AI that works while you sleep

Five AI agents work in the background every day, so your team sells instead of typing. They come with every plan, with a monthly usage budget and no per-conversation fees.

Sales Agent flags stale deals and queues the next follow-up.
Outreach Agent surfaces leads that have gone quiet.
Data Steward cleans duplicates and fills missing fields.
Customer Success Agent watches accounts for churn risk.
Inbox Reviewer triages your inbox and drafts replies.

Hey Laureo, which deals went quiet this week, and what should I send?

Found 3 deals with no reply in 7+ days. Drafted a nudge for each.
Imported your pipeline from Thryv. Mapped every field.
Cleaned 12 duplicate contacts overnight. Nothing to log.

Your data stays encrypted, isolated per organization, and backed by a tamper-evident audit trail, hosted in US data centers.

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Laureo vs Thryv FAQs

Common questions about choosing between Laureo and Thryv

It depends on what you use Thryv for. If listings, reputation, and built-in phone for a single local storefront are your hero features, Thryv is purpose-built for that and Laureo does not compete there. If you are a B2B sales team or a multi-location operator who wants real pipelines, a support stack, and bundled AI agents without paying per location, Laureo is usually a better and cheaper fit.

Thryv prices per location per month, so each new storefront pays for the full bundle again. A single-location all-in bundle runs into the hundreds or low thousands per month, and a few locations quickly reach tens of thousands per year, plus a one-time setup fee. Laureo prices per workspace, so the same plan covers all of your locations at one flat price.

No. Thryv syncs your listings across dozens of sites, manages your Google Business Profile, and responds to reviews across many platforms, which is a genuine reason to choose it. Laureo stays focused on the CRM and the work around the deal. If you need local marketing, you can pair Laureo with a dedicated listings tool.

No. Laureo has no setup or onboarding fee, and you can start month to month. Thryv charges a one-time setup fee, around $250 or $750 with the Keap marketing layer, bills per location, and ties you to a multi-month minimum term, with cancellation friction that comes up often in its reviews.

Yes. Laureo imports contacts, companies, deals, and activities from a CSV with smart field mapping. Most migrations finish in under an hour, with full access to every feature, including the five AI agents, during the 14-day free trial.

Laureo is an AI-first CRM that cuts manual data entry. Email syncs both ways, calendar events sync on their own, and meeting notes attach to the right record, so there is almost nothing to log. On top of that, five agents work in the background every day to flag stale deals, surface leads that have gone quiet, clean up duplicate data, watch for churn risk, and triage your inbox. It all comes with the CRM, email campaigns, automation, support, invoicing, and team chat in one plan from $58.33/mo billed annually.

Pro starts at $58.33/mo billed annually ($69.99 month-to-month) for one user. Business is $108.33/mo billed annually for two users, and Ultra is $166.66/mo billed annually for advanced needs. Every plan includes the full toolset, the five AI agents, and a monthly AI usage budget. No per-contact email billing and no per-conversation AI fees.

Yes. Every plan comes with a 14-day free trial with full access to every feature, including the AI agents, email campaigns, support tickets, and invoicing.

Yes. Laureo imports from a CSV with smart field mapping for contacts, companies, deals, and activities, with presets for 25+ common CRMs. Most migrations finish in under an hour, and there are step-by-step guides for HubSpot, Salesforce, and Pipedrive.

Laureo is built for teams of 1 to 50. Pro fits freelancers and solo operators, while Business and Ultra add seats, shared pipelines, role-based permissions, and team chat as you grow.

Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

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