Manage listings and closings in one pipeline
Track buyer and seller leads, manage your listing pipeline, automate follow-ups, and close more deals from one platform.
Sound familiar?
These are the problems we hear from teams like yours every day. Laureo was built to solve them.
Leads from open houses, portals, and referrals scattered across notebooks and inboxes
Follow-up timing is critical but manual tracking means buyers slip through the cracks
No single view of active listings, pending offers, and closed deals
Commission tracking requires spreadsheets alongside the CRM
Referral partners (lenders, inspectors) are hard to track and credit properly
What you can do with Laureo
Real workflows for Real Estate, built into Laureo.
Lead capture and nurture
Capture leads from web forms and Typeform landing pages. Auto-tag by property type and route to the right agent.
Listing pipeline management
Drag listings across stages from prospect to closed. Track asking price, offer amounts, and close dates on each deal.
Buyer drip campaigns
Send automated email sequences to buyers with property updates, market insights, and open house invites.
Open house follow-up
Import sign-in sheet contacts and trigger an automated follow-up sequence within 24 hours.
Commission invoicing
Generate invoices from closed deals and track commission payments. See outstanding revenue at a glance.
Referral network management
Tag contacts as referral sources (lenders, inspectors, attorneys) and track which referrals convert.
Built for the way you work
Not every team needs every feature. Here is what matters most for your workflow.
Listing pipeline boards
Track every listing from prospect to closed on a visual Kanban board. Custom stages match your workflow: prospecting, listed, showing, offer received, under contract, closed.
Automated drip campaigns
Build email sequences for buyer nurture, seller market updates, and post-close check-ins. Personalize with merge fields for property type and price range.
Lead capture forms
Embed lead capture forms on your website or landing pages. New leads are auto-tagged and routed to the right agent with spam protection built in.
Contact segmentation
Tag contacts by buyer/seller, price range, neighborhood, and timeline. Dynamic groups update automatically as contact data changes.
Commission tracking
Create invoices from closed deals to track commissions owed and received. See outstanding revenue across your entire book of business.
Activity timeline
Every email, call, showing note, and document is logged to the contact record. Walk into any meeting with full context on the relationship.
How it works
From setup to results in 5 straightforward steps.
Import your contacts
Upload your database of buyers, sellers, and referral partners. Tag by type, price range, and timeline so you can segment immediately.
Set up your listing pipeline
Create stages that match your workflow: prospecting, listed, showing, offer received, under contract, closed. Drag listings across stages as they progress.
Launch drip campaigns
Build email sequences for buyer nurture and seller market updates. Campaigns run automatically so leads stay warm between showings.
Automate follow-ups
Set rules for post-showing follow-ups, anniversary check-ins, and referral thank-yous. Laureo handles the timing so you focus on relationships.
Track closings and commissions
When a deal closes, generate a commission invoice. Dashboards show closed volume, active listings, and pipeline value at a glance.
AI agents that work for you
Autonomous agents run on a schedule, surface insights, and create tasks. You approve, they execute.
Outreach Agent - Highlighted for Real Estate
Never let a lead go cold
The Outreach Agent finds contacts with 14+ days of inactivity and suggests the right re-engagement approach based on deal context. Buyers get property updates, sellers get market check-ins.
Sales Agent
Pipeline management and deal coaching
Daily at 8:00 AM
Outreach Agent
Follow-up scheduling and re-engagement
Daily at 7:00 AM
Data Steward Agent
Data quality and deduplication
Weekly on Monday at 6:00 AM
Customer Success Agent
Customer health monitoring
Daily at 8:00 AM
Integrations that matter for Real Estate
Connect the tools you already use. No code required.
Google Workspace
Gmail sync logs client emails. Calendar shows showings and open houses.
Microsoft 365
Outlook sync for brokerages on Microsoft. OneDrive for document storage.
Calendly
Buyers and sellers book showings or consultations directly into your calendar.
DocuSign
Send purchase agreements and listing contracts for e-signature from deal records.
Typeform
Capture buyer leads from property inquiry forms and auto-create contacts.
Zapier
Connect MLS feeds, lead sources, and marketing platforms without code.
Real Estate vs Copper
The problem
Copper only syncs with Gmail and Google Workspace. Agents on Outlook or mixed environments are left out.
The Laureo advantage
Laureo syncs with both Gmail and Outlook, includes email campaigns for drip marketing, and has built-in invoicing for commission tracking. Works with any email provider.
Enterprise-grade security, built in
Your data is protected at every layer. No enterprise plan required.
AES-256 encryption
All data encrypted at rest using AES-256.
TLS in transit
Every connection secured with TLS 1.3.
Row-level security
Multi-tenant isolation at the database level.
Audit trail
Complete record of data access and changes.
Dive deeper into Laureo
CRM for Real Estate FAQ
Quick answers to the questions we hear most.
Continue exploring
Compare Laureo to alternatives and explore features relevant to Real Estate.
Start closing more listings today
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14-day free trial. Cancel anytime.